Not just the quality of the content in artistic terms - such as punchy copy, striking images and bold colour schemes - but also in terms of high quality stock and inks. And these are best put together using the best quality printing techniques. Not there's anything wrong with other printing methods, we are just huge fans of LED UV and proud to say we were the first printing firm to bring the technique to the UK. Once designed all that is left to do is print them out and using a printing technique like offset printing , which allows you to print high quality brochures in bulk for a small price, the overall cost of producing a large amount of brochures is little.
Some digital marketing techniques such as PPC can cost your company hundreds to thousands per month if there is a lot of competition, and you pay that every day you want to remain front of mind like rent!
Distributing brochures is low cost as it can be done by hand from person to person. This distribution creates a more personal touch as it introduces potential customers to who they may be communicating with through the process of purchasing their product or services. All the information within a brochure is advertising your company, product, or services. You can fill the brochure with unique information and images you may not be able to put on a digital marketing ad.
If your brand has a colour scheme you should use this theme for the brochure, meaning it is recognisable as a piece of your content. If people see red and yellow, they will think of this fast-food burger chain, and you can help customers remember you with your iconic colours. Your logo can also be repeated throughout the brochure. This strategy is a good way to get potential customers to recognise your logo when they see it again and know who it belongs to.
Seven HCPs in the database with undeliverable or disabled email addresses and two with out-of-office responses were removed from the study population, giving a final effective sample of HCPs. Of these, The profile of the respondent sample is shown in Table 1. Overall, the respondent sample reflected the structure of the original database, only with a slightly higher proportion of oncology pharmacists Fig.
The majority of survey respondents had previously prescribed or dispensed nab-paclitaxel overall: Survey participant demographics. More oncology pharmacists Overall, Of those respondents who reported having received the educational brochure, a high proportion stated they had read it All other respondents who received the educational brochure stated that they intended to read it.
Of those recipients who had read the educational brochure, the majority However, significantly more HCPs who received the brochure answered four or five questions correctly compared with HCPs who did not receive the brochure In the multiple-choice questions comprising Part 2 of the survey, each of the individual five survey questions, designed to assess the understanding of information in the brochure, was answered correctly by at least HCP health-care professionals.
The results of this study provide important insights into the effectiveness of an educational brochure as a post-marketing risk minimization strategy for the communication of information on new rare and important treatment-associated AEs. Almost three-quarters of those HCPs who responded acknowledged receipt of the educational brochure, and almost all who acknowledged receipt reported that they had read the brochure.
This suggests that there is a high likelihood that for clinicians like those who responded to the survey, this educational brochure will be read—provided it can be successfully distributed to health-care professionals. The efficacy of the educational brochure in raising awareness of new rare and important AEs was demonstrated by the fact that a significantly higher proportion of responders who received the brochure were able to correctly answer survey questions compared with HCPs who did not receive it, with a significantly higher proportion of responders who had received the brochure attaining the predefined pass rate compared with those who had not received the brochure.
Evaluation of the effectiveness of any drug risk minimization tool is important to understand the effectiveness of the strategy; however, to date, there is only minimal guidance available [ 4 — 6 ]—and even this guidance does not provide detailed methodology for evaluation of risk minimization activities.
To our knowledge, this is the first study to successfully measure the effectiveness of an educational brochure in communicating information on new rare and important treatment-associated AEs to HCPs. The evaluation of the effectiveness of risk minimization interventions is a pivotal part of continuous pharmacovigilance, and an analysis of interventions implemented—and whether they have been successful in reducing risk—is crucial [ 7 ].
While proof of risk reduction is pivotal to any risk management strategy [ 7 ], it is beyond the scope of this study.
However, proof of implementation is an equally important step in risk management strategies and is necessary if we are to assess subsequent data regarding the reduction of risk. Should a particular strategy fail to reduce risk, assessment of implementation will help determine whether this failure arose at the implementation stage, or was the result of a conceptual error in the strategy itself [ 7 ]. Pharmaceutical companies primarily communicate risk through labeling tools such as the prescribing information, package insert, patient information leaflet, and the carton [ 2 ].
However, the efficacy of such approaches has been poorly investigated, and recent research has raised concerns over the effectiveness of some of these methods [ 2 ]. The evidence behind the effectiveness of printed materials in disseminating information and influencing HCP behavior is inconclusive. A recent Cochrane review looked at a range of studies evaluating the impact of the distribution of printed educational materials on HCP practice and patient outcomes [ 3 ].
This analysis included studies using a wide range of distribution techniques including personally addressed communications, communications delivered via mass mailings, and passively delivered communications utilizing broader communication channels e. The conclusion of the study was that printed educational materials, when used alone and compared with no intervention, have a small beneficial effect on professional practice outcomes [ 3 ]. The Cochrane analysis included only those studies assessing the impact of published or printed recommendations for clinical care, such as clinical practice guidelines, monographs, health authority guidelines and recommendations, and publications in peer-reviewed journals.
While there are a number of studies focusing on the impact of these publications on clinical practice, there are fewer addressing the value of more focused, issue-driven printed educational materials in raising awareness of specific clinical issues. A study investigating the efficacy of a hepatitis C virus education program in Victoria, Australia, found that HCPs who read a post-program feedback brochure were more likely to correctly identify key issues in hepatitis C risk, prognosis, and management [ 9 ].
Our study has a number of strengths. The survey performed in this study was in line with United States Food and Drug Administration FDA -recommended practice for survey methodologies used to assess the effectiveness of risk evaluation and mitigation strategies [ 6 ].
Key risk messages were identified, and the questionnaire developed to target these key risk messages. This along with avoidance of the use of leading questions limited bias. The short length of the survey, which was easy to complete using any electronic device, minimized the burden imposed on the survey participants. Shorter and simpler documents have the potential to facilitate more effective and efficient uptake of key information, given that HCPs may not have time to screen and appraise new scientific literature [ 3 ], or to read longer formal documents such as full prescribing information in detail.
This was a prospective study with a predefined measure of success pass rate. Here are some key advantages of having a brochure for your company or business:. A badly designed brochure can say as much about your business as a well-designed one can so be sure it sends out the exact message you want. A skilled graphic designer will work with you in creating just the right look with the right words that will reach the right audience - the one you wish to reach.
You want a persuasive design with visuals, along with bullet points of brief copy that will create interest — not paragraph after paragraph of text.
Too much content and your potential customer will put the brochure down and read no further. Make it clear so that people know what they can expect from you. You can even generate immediate business through your brochure by including coupons or discounts. Professional speakers often target one person in a large audience.
This approach helps the speaker communicate on a personal level, which is usually more effective than speaking to a general audience. Similarly, your brochure can use the same technique. As your potential client reads your brochure, you have that one-on-one communication. Make sure your brochures tell your clients why they need your product or service in an approachable manner. Additionally, for people who are on a tight schedule, a brochure you can read any time is ideal.
True, they could get the information from your website; however, written material adds a personal touch. Printed sales literature sends the message to clients of an established business.
While business cards or letterheads offer credibility, a brochure shows you are willing to invest in your clients. People expect printed merchandise from a serious business.
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