Who owns babies r us




















Tru Kids, which is backed by Solus Alternative Asset Management and funds managed by private equity group Ares Management, bought the brands and intellectual property from Toys R Us after it filed for Chapter 11 bankruptcy protection in September Toys R Us was ultimately unable to emerge from bankruptcy on its own following a crippling holiday season, pushing it into liquidation.

Tru Kids has tried a number of strategies to stir up momentum since, including opening two pop-up locations in the United States with help from tech platform b8ta. But those closed earlier this year due to poor mall traffic, which has been especially suppressed during the Covid pandemic.

For a period of time, big-box retailer Target powered Toys R Us' website. Currently, all purchases on ToysRUs. Fairfax took over the toy retailer's Canadian assets when the U. Financial terms will not disclosed, but Fairfax will continue to own most of the real estate the stores sit on, and will have a share of any cash flow they generate. Putman, meanwhile, will get the day-to-day operations of the chain's 81 locations across Canada, including its more than 5, employees who work either in-store or at the company's head office in Vaughan, Ont.

Most people remember growing up with it or been in it. And so we really love that heritage that it's got, but I think we believe it's got a good opportunity for more growth," he said. Online sales will be a huge part of that growth, as Putman says he wants to beef up the gift registry for children's birthday parties and baby showers. But ultimately, the in-store experience will still be key. He hopes to add between 15 and 20 physical locations in Canada within a year. While the pandemic has been hard on all retailers, the toy segment has been a source of unexpected strength.

Cummings joined the agency in from Cundari, with Bath coming on the following year from Rethink. Toronto-based Faulhaber Communications is investing in talent and expanding services across its digital and PR departments.

New talent at the agency includes Cindy La , as director of digital; Kevin Pacheco in the new role of director for Quebec; Mona Liu as senior account executive; and Angela Chau as content and community manager. Home » Agencies , Retail ». By Josh Kolm. Faulhaber makes senior hires after half-dozen client wins Toronto-based Faulhaber Communications is investing in talent and expanding services across its digital and PR departments.

With files from Patti Summerfield.



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